Fiat Chrysler Automobiles

Fiat and Chrysler are now officially merged together, to create Fiat Chrysler Automobiles. It is believed they have chosen to go with FCA instead of FiatChrysler, Fiat-Chrysler to avoid the negative connotation that Daimler had left with Chrysler. It is exciting to see where FCA is heading, they are taking more quality approach with investing within the Chrysler brands. Unlike Mercedes did with sucking Chrysler dry of money and technology they had created. With Fiat investing back into Chrysler, they have been able to renovate the Sterling Heights Assembly Plant, and keep Sterling Stamping Plant around(once marked for closure), making it the largest stamping plant in the world. Warren Truck Assembly Plant, and Warren Stamping Plant are undergoing updates as well to keep up with production of Ram Trucks, thanks to FCA and Warren city officials. Windsor Assembly Plant will be undergoing renovations as well, plant to produce the next generation minivan. Their thinking to be the best quality plant is, “nobody wants a minivan, they need a minivan for their family,” Therefore, all the workers in Windsor, try to create the best quality vehicle people need.

 

Chrysler, with Fiats help have been able to launch 3 brand new cars. First came the Dodge Dart, advertising failed to deliver what this car was. The Dodge Dart is a economical car with many features, it is a lot nicer than the Honda, or Toyota next to it. It was advertised as a sporty car. How could Chrysler advertise a sporty car without it having an R/T, or SRT. Everyone was waiting for a SRT 4 cylinder with AWD from Dodge, but that is another story to be told. Fiat and Chrysler then built a Jeep together, this time it brought the Jeep heritage with it, the Jeep Cherokee. What did it need? It needed advanced 4×4, good power, and good clearance, Jeep couldn’t let anything tarnish its name. Jeep is the biggest name throughout the world for its capable SUVs. Next up, the Chrysler brand itself. The Chrysler 200, the midsize to be jealous of. Nothing in the market can really compare to the 2015 Chrysler 200 in the price range. V6 at almost 300hp, optional AWD, italian leather, beautiful electronics, what else could you want for a midsize sedan. We can only wait to see what FCA is going to be creating next in this new company they have created together.

 

Who’s afraid of the Big Bad Wolf?

Who’s afraid of the Big Bad Wolf?

Not me. I might actually like the hairy, flesh-eating creature.

By Lisa Speth, NEWSCYCLE Solutions Marketing Communications Manager

24 October 2014

I’ve discovered that the Big Bad Wolf of childhood fables might have had a heart and an alternate ending for the poor creature. It depends on which version of the story you absorb. Grimm and Aesop portrayed him to be a vicious killer of all things having a red hood or Grandma-esque quality. But, then there is the 2010 movie adaptation titled Red Riding Hood (spoiler alert) where the BBW at the end isn’t so bad, and as you watch him haunt the woods all alone staring at the girl he will never have, you want a happily-ever-after for him. He has a heart, a soul, and just wants to be loved.

I’m an audience. I’ve found vampires, werewolves, serial killers, and scary aliens quite charming. Some are even loveable. How did that happen? Where did that vulnerability in a killer’s body come from that attracts and keeps me as its audience?

What creates a loyal audience? Why do we go back time after time? Why do we stay? The answer is surprisingly simple. Because we are endeared to them. Someone along the way has (brilliantly) created something we love to love.

I’ve walked out of theaters mid-movie, closed an unfinished book (I mean, put down my Kindle) and hunted for the remote when I couldn’t emotionally connect to a character. There is nothing more frustrating than to look forward to being totally enchanted by my entertainment, and then it not have me at hello.

News media companies are constantly reinventing themselves. They are rebranding to remain competitive, delivering on different formats to build and keep an audience, and engaging advertisers to remain afloat. In the process, they also need to find that core connection with their audience – something that creates the desire to make their website someone’s home page. Something to turn on that’s comfortable, reliable and entertaining, and yet real.

An audience has to believe in who you are and what you are telling them in order for them to stay. They have to totally buy it to not walk out in the middle. An audience needs to be fascinated enough to see how it ends, or to see what’s next. If it’s not there, our fast-food, ADD minds will leave and go elsewhere for our fix. We are selfish creatures of habit and if we can’t find it here, we’ll find it elsewhere.

 

Click here to download the NEWSCYCLE Audience datasheet.

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4 reasons digital day passes are key to increased circulation revenue

4 reasons digital day passes are key to increased circulation revenue

By Peter Marsh, NEWSCYCLE Solutions, Vice President of Product Marketing

October 14, 2014

Day-Pass-Blog-ImageThough digital readership has increased 23% in the last couple of years, only 10% of readers are paying for online content. Day passes sold by media companies may meet audience needs while opening up an untapped source of revenue.

Globally, newspaper digital circulation revenue is up 60% from 2012. Digital readership increased 23% over the same period. At US$1.7 billion, digital circulation revenue represents only a little more than 1% of total newspaper revenue, but the needle continues to move in the right direction.

Still, there’s a problem. While a growing number of readers are buying digital subscriptions, only about 10% of online users worldwide are actually paying for content.

It’s a commitment thing. Lots of people simply do not want to sign up for long-term digital subscriptions. Or, more commonly, readers find a story online, they want to read it, and then they want to move on to something else.

To meet this challenge – as well to find new ways of enticing even the most casual online readers – newspaper companies around the world are increasingly turning to day passes — one-day subscriptions that provide timed access to online content.

Sold in single-day and multi-day bundles, the day pass concept helps newspapers engage a new genre of readers who are not yet loyal to their brands.

Companies like the Austin (Texas) American-Statesman introduced a US$0.99 day pass less than a year ago, which has helped the media company build the largest digital audience of any local media group in its market.

In Germany, Axel Springer launched an innovative programme called BILDplus that uses ink jet technology to print a unique code on each copy of the newspaper. Readers can enter this code online to get free one-day access to premium BILD content.

According to Axel Springer, “BILDplus supports BILD’s circulation and combines the online and offline worlds.”

At a dollar, pound, or euro for 24-hour access, day passes are easy and inexpensive. They help media companies lower the entry barrier for people who want content now. No complex registration process. No need to answer any surveys or quiz questions.

According to a recent study by Bain and Company, even people who are willing to pay for online news say they would spend three times less for digital content than for the printed versions of the product.

For these readers, day passes are carrots instead of sticks. In exchange for a very small payment, readers are rewarded with a day’s worth of valuable content and quality journalism.

So, as newspapers around the world strive to refine and expand their digital revenue models, here are four reasons why day passes should be part of these multi-pronged strategies:

1. Digital day passes help build brand loyalty one day at a time. At the recent iConnect Solutions newspaper user group conference in Minneapolis, it was reported that readers who sign up for 24-hour access are more likely to return another day, and even more likely to sign up for longer-term access (e.g. multi-day passes or short-term subscriptions) on subsequent visits.

2. Day passes enable newspapers to capture information about readers that proves valuable in audience segmentation and targeting efforts. Even minimal registration data helps to remove the anonymity of casual visitors, which in turn allows the newspaper to serve up more contextually relevant news and advertising content.

Relevant content leads to greater engagement and an increased likelihood that one-time readers will commit to becoming subscribers. More carrots, fewer sticks.

3. People, young and old, are accustomed to paying a little bit of money online for a song, an app, or a movie. Day passes extend this paradigm to news site content.

As long as the payment process follows the simplicity of a music or app store, readers will be encouraged to sign up for digital day passes with minimal effort and forethought.

4. Day passes cater to the immediacy of mobile audiences. Mobile users, especially those who come to a newspaper’s site through search, want their content right now.

A simple day pass coupled with a built-in mobile payment scheme allows a media company to make a valuable connection with mobile users that can lead to greater engagement and long-term loyalty.

 

In places like the United Kingdom, where 20% of all newspaper readers use mobile devices exclusively to access content, this is a growing audience segment to be captured, cultivated, and nurtured.

As global newspaper companies head into the final quarter of this year and look forward to 2015, the digital pay pass is one more arrow in the quiver to help keep circulation revenues on the rise, and to successfully convince and convert a new segment of online audiences into becoming loyal subscribers.

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